Project Description
In July 2016, Bloggin’ Mamas organized and hosted a Twitter Party to promote the release of the Talking Tom Gold Run app. We utilized the #TomGoldRun hashtag. O7 sponsored an iPad Air and several gift certificates to the Talking Tom store as prizes.
We achieved the following results during the main event:
– 107,042,474 Timeline Deliveries/Impressions
– 1,626,343 Reach
– Eight (8) Pre-Chat Blog posts with social
media amplification
– 6,248 Tweets
– 94.97% of Tweets were @ Mentions or RT’s,
equals a high engagement rate
– 92.43% Tweets with Media (pictures/videos)
– 891 Tweets with Media (Pictures/ Videos)
– 174 Contributors
– 165 RSVP’s