Project Description

In July 2016, Blog­gin’ Mamas orga­nized and hosted a Twit­ter Party to promote the release of the Talking Tom Gold Run app. We uti­lized the #TomGoldRun hash­tag. O7 sponsored an iPad Air and several gift certificates to the Talking Tom store as prizes.

We achieved the following results during the main event:

– 107,042,474 Time­line Deliveries/Impressions
– 1,626,343 Reach
– Eight (8) Pre-Chat Blog posts with social
media amplification
– 6,248 Tweets
– 94.97% of Tweets were @ Mentions or RT’s,
equals a high engagement rate
– 92.43% Tweets with Media (pictures/videos)
– 891 Tweets with Media (Pictures/ Videos)
– 174 Contributors
– 165 RSVP’s