Project Description

In December 2018, Blog­gin’ Mamas orga­nized and hosted a Twit­ter Party to build brand awareness of EyeBuyDirect’s new holiday collection. We uti­lized the #ItsHowYouFrameIt hash­tag. EyeBuyDirect provided gift codes as prizes. This party was the second part of a three-campaign package.

We achieved the following results during the party (note: tweets, impressions, and reach prior to party are not included):
57,482,043 Time­line Deliveries/Impressions during the afternoon of the party.
1,548,849 Reach.
Eight (8) Pre-Chat Blog­ posts with Social Media Ampli­fi­ca­tion.
1,834 Tweets with EBD Branded hashtag.
89.15% of Tweets were @Mentions or RT’s= High Engagement Rate.
131 Tweets with Media (Pictures/ Videos)
100 Con­trib­u­tors.
59 RSVP’s.
11 Clicks to the main page of EyeBuyDirect.com
36 Clicks to the Eyeglasses page on EyeBuyDirect.com
10 Clicks to the Online Prescription Eyeglass Buying Guide page on EyeBuyDirect.com (Last Report was 29 + 10= 39)
101 Clicks to the blogpost on BlogginMamas.com
27 Clicks to the EBD-branded Prize Claim form
61 Clicks to the EBD Holiday Collection on EyeBuyDirect.com