Project Description
Bloggin’ Mamas coordinated an ambassador program for the Florida Prepaid College Board to promote their open enrollment period that took place between October 15, 2017 through February 28, 2018. The campaign utilized thirty (30) select mom bloggers with 30,000 or more unique monthly visitors (UMV) and who resided in Florida. Each blogger provided a series of three (3) sponsored posts and participated in two (2) twitter chats. This was the third year working with this client. The first year involved 7 bloggers, and the second year involved 15 bloggers. In its third year, the campaign expanded to 30 bloggers.
Ninety (90) Blog posts with Social Media
Amplification.
Tweets – 194
FB Posts – 186
Extra Social Posts
Pinterest Pins – 36
Instagram Posts – 16
Google + Posts – 16
Tumblr Posts – 5
LinkedIn Posts – 6
Blogpost Impressions= 6,811,692
Unique Blogpost Reach= 1,234,208
Social Amplifications of Blog posts:
Twitter Impressions= 5,618,285
FB Impressions= 1,941,115
Pinterest Impressions= 5,983,780
Instagram Impressions= 156,721
Google + Impressions= 133,041
LinkedIn Impressions= 7017
Twitter Chats
In October 2017, Bloggin’ Mamas organized and hosted a bilingual Twitter Chat to promote the Florida Prepaid Open Enrollment Period. We utilized the #StartingIsBelieving hashtag. Florida Prepaid sponsored branded backpack prize packs as prizes.
We achieved the following results:
30,540,223 Timeline Deliveries/Impressions.
1,836,902 Reach
Thirty-One (31) Pre-Chat Blog posts with Social Media
Amplification.
1,770 Tweets.
73.5% of Tweets were @Mentions or RT’s= High Engagement Rate.
99 Tweets with Media (Pictures/ Videos).
119 Contributors.
68 RSVP’s.
In February 2018, Bloggin’ Mamas organized and hosted a bilingual Twitter Chat to promote the Florida Prepaid Open Enrollment Period, which ends at the end of February. We utilized the #StartingIsBelieving hashtag. Florida Prepaid sponsored branded backpack prize packs as prizes.
We achieved the following results during the chat:
52,890,026 Timeline Deliveries/Impressions.
1,894,296 Reach.
Thirty-One (31) Pre-Chat Blog posts with Social Media
Amplification.
2,775 Tweets.
82.92% of Tweets were @Mentions or RT’s= High Engagement Rate.
136 Tweets with Media (Pictures/ Videos).
130 Contributors.
74 RSVP’s.
When including pre-chat promotion from the week prior:
72,379,258 Timeline Deliveries/Impressions.
8,999,020 Reach.
3,519 Tweets.
468 Contributors.
