Project Description

In November 2016, Blog­gin’ Mamas orga­nized and hosted a Twit­ter Party to celebrate the launch of Finding Dory on Blu-ray and Digital HD. We uti­lized the #FindingDoryBD hash­tag, to discern which tweets could be attributed to our outreach efforts. Disney provided gift cards and promotional items as prizes.

We achieved the following results during the main event:

– 71,168,568   Time­line Deliveries/Impressions
– 1,329,497  Reach
– Eight (8) Pre-Chat Blog posts with social
media amplification
– 6,641 Tweets
– 94.97% of Tweets were @ Mentions or RT’s,
equals a high engagement rate
– 975 Tweets with Media (pictures/videos)
– 197 Contributors
– 203 RSVP’s