Project Description

In October 2016, Blog­gin’ Mamas orga­nized and hosted a Twit­ter Party to celebrate the launch of two new Boogie Board products and an app. We uti­lized the #BoogieBoard hash­tag. Boogie Board provided their products and Amazon Gift Cards as prizes.

We achieved the following results during the main event:

– 69,364,340 Time­line Deliveries/Impressions
– 772,135  Reach
– Eight (8) Pre-Chat Blog posts with social
media amplification
– 7,156 Tweets
– 95.71% of Tweets were @ Mentions or RT’s,
equals a high engagement rate
– 1,063 Tweets with Media (pictures/videos)
– 137 Contributors
– 147 RSVP’s