Project Description

In August 2014, Bloggin’ Mamas organized and hosted a bilingual Twitter Party to promote the opening of the Teenage Mutant Ninja Turtles movie. We utilized the #TMNTmovie hashtag. In addition to Paramount/ Nickelodeon Studios, Fisher Price and MegaBloks sponsored several prizes to give away during the party.

We produced eight (8) Pre-Chat Blogposts with Social Media Amplification. The Twitter Party itself produced:

• 17,155,701 Timeline Deliveries/Impressions
• 1,255,309  Reach
• 6,081 Tweets
• 439 Contributors
• 216 RSVP’s

The party was conducted two days before the movie opening, and the movie reached #1 at the Box Office on opening weekend, ahead of Guardians of the Galaxy.