Project Description

In June 2016, Blog­gin’ Mamas orga­nized and hosted a Twit­ter Party to promote the release of the Teenage Mutant Ninja Turtles: Out of the Shadows movie on June 3rd. We uti­lized the #TMNT2 hash­tag. TMNT sponsored AMEX Giftcards, along with TMNT figures and toys as prizes.

We achieved the following results:

● 81,862,697 Time­line Deliveries/Impressions.
● 12,447,252 Reach.
● Nine (9) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
● 8,863 Tweets.
● 91.67% of Tweets were @Mentions or RT’s= High Engagement Rate.
● 1,849 Tweets with Media (Pictures/ Videos)
● 473 Clickthroughs to the TMNT trailer or movie-related pages.
● 1,358 Con­trib­u­tors.
● 241 RSVP’s.