Project Description

In September 2016, Blog­gin’ Mamas orga­nized and hosted a Twit­ter Party to celebrate the launch of two new The Moodsters products and their Toys R’ Us debut. We uti­lized the #TheMoodsters hash­tag. The Moodsters sponsored some of their products and a Toys R’ Us gift card as prizes.

We achieved the following results during the main event:

– 57,890,742 Time­line Deliveries/Impressions
– 834,155 Reach
– Eight (8) Pre-Chat Blog posts with social
media amplification
– 3,596 Tweets
– 94.3% of Tweets were @ Mentions or RT’s,
equals a high engagement rate
– 622 Tweets with Media (pictures/videos)
– 108 Contributors
– 90 RSVP’s