Project Description

In September 2015, Blog­gin’ Mamas orga­nized and hosted a bilin­gual Twit­ter Party to pro­mote the Care Bears #ShareYourCare Day national holiday. We uti­lized the #ShareYourCare hash­tag. Care Bears sponsored Care Bears promotional items as prizes.

 

We achieved the following results:

 

  • 29,847,873 Time­line Deliveries/Impressions.
  • 1,647,608  Reach.
  • Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
  • 4,640 Tweets.
  • 82% of Tweets were @Mentions or RT’s= High Engagement Rate.
  • 996 Tweets with Media (Pictures/ Videos).
  • 268 Con­trib­u­tors.
  • 223 RSVP’s.

 

In addi­tion to the above, the #ShareYourCare hashtag trended #3 in the US, and trended again in the US at #10 at the end of the party.  We were also responsible for about ⅔ of the total tweets and impressions for this hashtag over the 5 day period preceding and including the party.