Project Description

In September 2014, Bloggin’ Mamas organized and hosted a
bilingual Twitter Party to encourage DVD and Instant Video
sales of Rio 2. We utilized the #CelebrateRio2 hashtag. In
addition to Fox Home Video, the party was also sponsored
by Amazon.

We produced seven Pre-Chat Blogposts with Social Media
Amplifications. The Twitter Party itself produced:

  • 3,258 tweets.
  • 32,661,557 timeline deliveries.
  • 249 contributors.
  • 1,394,481 reach.