Project Description

In April 2016, Blog­gin’ Mamas orga­nized and hosted a Twit­ter Party to promote the opening of the Ratchet & Clank movie on April 29th. We uti­lized the #RatchetandClank hash­tag. Ratchet & Clank sponsored AMEX Giftcards and Ratchet & Clank videogames were provided as prizes.

We achieved the following results:

● 57,120,069 Time­line Deliveries/Impressions.
● 2,088,112 Reach.
● Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
● 5,347 Tweets.
● 94.04% of Tweets were @Mentions or RT’s= High Engagement Rate.
● 772 Tweets with Media (Pictures/ Videos)
● 1520 Clickthroughs to the Ratchet & Clank Movie website and/or movie trailer
● 286 Con­trib­u­tors.
● 167 RSVP’s.