Project Description

In March 2015, Blog­gin’ Mamas orga­nized and hosted
a bilin­gual Twit­ter Party to pro­mote the open­ing of the
Insurgent movie, part of The Divergent Series.
We uti­lized the #Insurgent hash­tag.

We pro­duced eight (8) Pre-Chat Blog­posts with
Social Media Ampli­fi­ca­tion.

The Twit­ter Party itself produced:

• 30,622,705 Time­line Deliveries/Impressions.
• 2,422,241 Reach.
• 6,967 Tweets.
• 1,195 Tweets with Media (Pictures/ Videos).
• 880 Con­trib­u­tors.
• 189 RSVP’s.

During the party, #Insurgent and @HeLoEnterprises both
trended in Deutschland. Our co-hosts/moderators were
the most popular, the most retweeted, had the most
impressions and the most tweets during the party.
In fact, during the party, @HeLoEnterprises (moderator)
was twice as popular as the @Divergent handle itself.