Project Description

In October 2014, Bloggin’ Mamas organized and hosted a bilingual
pop-up Twitter Party to promote the Hialeah Park Racetrack & Casino
and the Pink & White Havana Night Event. We utilized the
#HialeahParkParties hashtag for the Twitter Party.

We produced seven Pre-Chat Blogposts with Social Media Amplifications,
reaching more than 184,000 readers & followers.

In 60 Minutes we produced:

. Over than 2.1+ million unique impressions.
. 577 tweets using the hashtag which contained their name.
. 62 visits to their website and press release.
. 33 new Twitter followers.
. An increase of 74% in positive emotional keywords in association with
the venue.

They also received 1550 Pageviews of their brand messaging within 24 hours
after the party.