Project Description

In September 2014, Bloggin’ Mamas collaborated with Fox,
and its other partners, on a Worldwide Video Watch Twitter
Party with The Fault In Our Stars author John Green to
promote the DVD release of the movie. We utilized the
#TFIOSParty hashtag.

We produced seven Pre-Chat Blogposts with Social Media
Amplifications, as well as participated live during the event.

During the Promo Period:

9/16/2014 10:29 pm — 9/20/2014 7:01 pm, the following results
were received for the whole campaign, including other partners:

. 53,011 tweets.
. 443,978,905 timeline deliveries.
. 17,772 contributors.
. 24,127,346 reach.

The Twitter Party itself produced more than
407 Million unique impressions for the #TFIOSParty hashtag
in two hours. To better gauge our impact, Bloggin’ Mamas
actively participated in the first hour of the Twitter Party and
dropped off for the second hour.

For 9/20/14 between 6p and 7p EST, there were

254 Million Impressions with Bloggin’ Mamas.

For 9/20/14 between 7p and 8p EST, there were

153 Million Impressions without Bloggin’ Mamas.

This indicates that we had an approximate impact of
101 Million Impressions during the party.