Project Description
In April 2016, Bloggin’ Mamas organized and hosted a Twitter Party to promote the launch of Curious George on Hulu. We utilized the #CuriousGeorgeonHulu hashtag. Hulu provided an Apple Tv 4, a Roku 4, Hulu subscriptions and Curious George plushes as prizes.
We achieved the following results:
● 67,297,611 Timeline Deliveries/Impressions.
● 1,720,527 Reach.
● Eight (8) Pre-Chat Blogposts with Social Media Amplification.
● 5,797 Tweets.
● 92.09% of Tweets were @Mentions or RT’s= High Engagement Rate.
● 1,127 Tweets with Media (Pictures/ Videos)
● 208 Clickthroughs to the Hulu website
● 256 Contributors.
● 174 RSVP’s.