In April 2016, Blog­gin’ Mamas orga­nized and hosted a Twit­ter Party to promote the launch of Curious George on Hulu. We uti­lized the #CuriousGeorgeonHulu hash­tag. Hulu provided an Apple Tv 4, a Roku 4, Hulu subscriptions and Curious George plushes as prizes.

We achieved the following results:

● 67,297,611 Time­line Deliveries/Impressions.
● 1,720,527 Reach.
● Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
● 5,797 Tweets.
● 92.09% of Tweets were @Mentions or RT’s= High Engagement Rate.
● 1,127 Tweets with Media (Pictures/ Videos)
● 208 Clickthroughs to the Hulu website
● 256 Con­trib­u­tors.
● 174 RSVP’s.