Project Description

In September 2016, Blog­gin’ Mamas orga­nized and hosted a Twit­ter Party to celebrate the launch of the Care-a-Lot Challenge, and the continuation on Share Your Care Day. We uti­lized the #CareALotChallenge hash­tag. The Care Bears, along with some of their own sponsors provided branded products and gift cards.

We achieved the following results during the main event:

– 68,702,466   Time­line Deliveries/Impressions
– 1,219,908Reach
– Eight (8) Pre-Chat Blog posts with social
media amplification
– 10,370 Tweets
– 93.87% of Tweets were @ Mentions or RT’s,
equals a high engagement rate
– 2,967 Tweets with Media (pictures/videos)
– 247 Contributors
– 251 RSVP’s