Project Description

In July 2014, Bloggin’ Mamas organized and hosted a
bilingual Twitter Party to promote the opening of the
Disney Planes Fire & Rescue movie. We utilized the
#ArribaPlanes hashtag. In addition to Disney Pictures,
the party was also sponsored by Party City and AMF Bowling.

We produced seven Pre-Chat Blogposts with Social Media
Amplifications, reaching more than 366,000 readers &
followers. The Twitter Party itself produced more than
10.7 million unique impressions for the #ArribaPlanes
hashtag in eighty-nine minutes