Project Description

In November 2015, Blog­gin’ Mamas orga­nized and hosted a bilin­gual Twit­ter Party to pro­mote the Care Bears & Cousins Launch on Netflix. We uti­lized the #CBcousins hash­tag. Care Bears sponsored Care Bears promotional items & Netflix giftcards as prizes.
 
We achieved the following results:
  • 46,837,224 Time­line Deliveries/Impressions.
  • 1,213,275 Reach.
  • Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
  • 6,676 Tweets.
  • 89.92% of Tweets were @Mentions or RT’s= High Engagement Rate.
  • 967 Tweets with Media (Pictures/ Videos).
  • 219 Con­trib­u­tors.
  • 206 RSVP’s.