Case Studies
#FamilyTravelChat
In February 2015, Bloggin’ Mamas organized and hosted a bilingual Twitter Party to launch its sister site, I Love Family Travel. We utilized the #FamilyTravelChat hashtag. We produced ten (10) Pre-Chat Blogposts with Social Media Amplification. The Twitter Party itself [...]
#Insurgent
In March 2015, Bloggin’ Mamas organized and hosted a bilingual Twitter Party to promote the opening of the Insurgent movie, part of The Divergent Series. We utilized the #Insurgent hashtag. We produced eight (8) Pre-Chat Blogposts with Social Media Amplification. [...]
#SpongeBobMovie
In February 2015, Bloggin’ Mamas organized and hosted a bilingual Twitter Party to promote the opening of The SpongeBob Movie: Sponge Out of Water. We utilized the #SpongeBobMovie hashtag. In addition to Paramount/ Nickelodeon Studios, Fisher Price and MegaBloks sponsored [...]
#CelebrateRio2
In September 2014, Bloggin’ Mamas organized and hosted a bilingual Twitter Party to encourage DVD and Instant Video sales of Rio 2. We utilized the #CelebrateRio2 hashtag. In addition to Fox Home Video, the party was also sponsored by Amazon.
Nickelodeon Kids Choice Awards
We conducted a group giveaway utilizing fifty bloggers. Hollywood Swag Bags sponsored a Nick Kids’ Choice Awards presenter gift bag and The Children’s Place sponsored a five hundred dollar giftcard as prizes.
BabyFirst Trucks Builder App Toy Truck
In January 2015, Bloggin’ Mamas conducted a Giveaway Campaign for BabyFirst promoting the Trucks Builder App that they featuring in their new BabyFirst’s App Discovery Network. The prizes were a $50 Amazon Giftcard and two (2) Take Apart Trucks valued [...]
Close5 App Sponsored Post Campaign
In December 2014, Bloggin’ Mamas coordinated a sponsored post campaign on behalf of the Close5 app. Close5 sought to target very distinct locations near San Diego and the San Francisco Bay area, as the app’s radius for selling is 5 [...]
#2014Recap Instagram Challenge
In December 2014, Bloggin’ Mamas self-organized a 12 Day Instagram Challenge surrounding the idea of recapping the 2014. The results were: 34 Media(photos/ video). 12,723 total followers for all posters. 9 Unique Instagram Posters. 370 Favorites. 23 Comments. 432,582 [...]
#GiveThanks Instagram Challenge
In November 2014, Bloggin’ Mamas self-organized a 12 Day Instagram Challenge surrounding the idea of giving thanks and Thanksgiving. The results were: 35 Media(photos/ video). 12,310 total followers for all posters. 12 Unique Instagram Posters. 487 Favorites. 40 Comments. [...]
IKEA Live Event & Instagram Contest (Kid’s Playroom)
In November 2014, Bloggin’ Mamas organized and hosted a live event at IKEA in Sunrise with 40 bloggers and their families in attendance. The last half hour of the event involved an Instagram contest. Instagram results for this timeframe were [...]