Project Description

In November 2014, Blog­gin’ Mamas orga­nized and hosted a

live event at IKEA in Sun­rise with 40 blog­gers and their

fam­i­lies in attendance.

The last half hour of the event involved an Insta­gram contest.

Insta­gram results for this time­frame were as follows:

  • 50  Media(photos/ video).
  • 12,092  total fol­low­ers for all posters.
  • 10 Unique Insta­gram Posters.
  • 542  Favorites.
  • 52 Com­ments.
  • 780,314 Insta­gram Impres­sions (estimated).

Our focus was on Insta­gram images due to the very visual

nature of IKEA, and the event topic.

Despite the focus being on Insta­gram,

we also gar­nered the fol­low­ing Twit­ter results:

 

  • 63 Tweets
  • 22 Retweets
  • 339.5K Reach