Project Description
In November 2014, Bloggin’ Mamas organized and hosted a
live event at IKEA in Sunrise with 40 bloggers and their
families in attendance.
The last half hour of the event involved an Instagram contest.
Instagram results for this timeframe were as follows:
- 50 Media(photos/ video).
- 12,092 total followers for all posters.
- 10 Unique Instagram Posters.
- 542 Favorites.
- 52 Comments.
- 780,314 Instagram Impressions (estimated).
Our focus was on Instagram images due to the very visual
nature of IKEA, and the event topic.
Despite the focus being on Instagram,
we also garnered the following Twitter results:
- 63 Tweets
- 22 Retweets
- 339.5K Reach