Project Description

In December 2015, Blog­gin’ Mamas orga­nized and hosted a bilin­gual Twit­ter Party to pro­mote Fannie May chocolates & baskets as holiday gifts. We uti­lized the #FannieMay4Holidays hash­tag. Great Foods sponsored Fannie May gift baskets as prizes.
We achieved the following results during the main event:
  • 47,053,190 Time­line Deliveries/Impressions.
  • 4,375,565 Reach.
  • Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
  • 5,120 Tweets.
  • 91.13% of Tweets were @Mentions or RT’s= High Engagement Rate.
  • 877 Tweets with Media (Pictures/ Videos).
  • 452 Con­trib­u­tors.
  • 239  RSVP’s.