Client: BODYARMOR
Things to Know:
BODYARMOR SuperDrink™ is a PREMIUM SPORTS DRINK packed with Electrolytes + Vitamins + Coconut Water + Natural Flavors, Colors & Sweeteners
The client is seeking bloggers who have children ages 7+ and/ or write about sports, wellness, health, fitness and similar areas. They will approve 150 total bloggers for this campaign. All 150 bloggers will receive BODYARMOUR SuperDrink products to review on their blog. Of those 150, 75 of them will also be offered an opportunity to receive cash compensation for additional activities and requirements. 50 bloggers will be assigned to each month for three (3) months starting with April.
Timeframe: 4/1/16–6/30/16
Blogger Responsibilities:
If selected for just the product review/ feature campaign:
- Write a minimum of one (1) product review/ feature blogpost regarding the BODYARMOR product line. Post is also required to have the following: One (1) hyperlink to the BODYARMOR website. Post must be submitted by assigned deadline. Bloggers will be encouraged to include at least 300 words and two (2) self-provided images. Bloggers will be encouraged to include the tracking link.
- Disclose that the received the product for free, as per FTC guidelines.
- Report to Bloggin’ Mamas, their url/ link to product review/ feature post.
- Bloggers will receive product samples in order to facilitate their review.
If selected for the sponsored post campaign:
- Write a minimum of one (1) sponsored blogpost regarding BODYARMOR. Post is required to be 400 words or more in length, and with at least three (3) images. Post is also required to have the following: One (1) hyperlink to the BODYARMOR website. General BODYARMOR Message Points. Include specialized tracking url. (Content that can be utilized in posts will be provided to blogger prior to post campaign period. But blogger will be encouraged to use their own product images in their posts). Post must be scheduled to go live in their assigned timeframe, which will fall between April 1st and June 30th.
- Amplify the sponsored post via FB, Twitter, and Instagram at least two (2) times, tagging BODYARMOR social media properties. While not required, Pinterest pins will also be encouraged.
- Disclose that the posts are compensated as per FTC guidelines.
- Report to Bloggin’ Mamas, their urls/ links to sponsored post and social media amplifications.
- Invoice Bloggin’ Mamas for their payment.
- Blogger Compensation: $100 + Product Samples
Bloggers will be selected and notified depending on the month they were selected for. Bloggers will receive post info upon being sent the products. Bloggers will be posting between 4/1/16 and 6/30/16. Sponsored post bloggers will be assigned a posting period in which to post their posts. Product review/ feature bloggers can post anytime during their assigned month.
Apply here: http://goo.gl/forms/U5YWJYpmiI
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