Project Description
In September 2014, Bloggin’ Mamas organized and hosted a
live event at IKEA in Sunrise with 40 bloggers and their
families in attendance.
The last half hour of the event involved an Instagram contest.
Instagram results for this timeframe were as follows:
. 174 Media(photos/ video).
. 19516 total followers for all posters.
. 30 Unique Instagram Posters.
. 3200 Favorites (estimated).
. 100 Comments (estimated).
. 2,258,193 Instagram Impressions (estimated).
Our focus was on Instagram images due to the very visual
nature of IKEA, and the event topic. Despite the focus being
on Instagram, we also garnered the following Twitter results :
