It’s a new year, and a new chance to make things happen. For some reason, this year already feels like it’s going to be amazing! In the spirit of growth & change, we wanted to set-up some goals for our community to both show our commitment to it and for it to hold us accountable.
All goals need to have a driving force behind it. This is sort of like a resolution, but for a community it’s more like our mission. Bloggin’ Mamas’s mission is to connect and support mom bloggers, both locally and nationally, so that they may be able to monetize their influence and live what they love.
Through the years, we expanded into actually managing and overseeing paid campaigns, to further support our mission. However, in doing so, we lost some of our supportive community focus. We’re not just a blogger or influencer network, built on software offering up paid opps. We’re a blogger-run community, with no one to answer to but ourselves. We may not have the fancy software to track campaigns, and we don’t have as many campaigns as others, but we can assure you that we put our members first. Paid campaigns should just be a bonus, not the entire reason a blogger joins us.
That’s why we have the following goals this year:
- Expand our local chapters to include at least 10 new locations throughout the US.
- Work with local chapter managers to build local committees to plan and organize meet-ups, while also offering connection within the chapter online.
- Provide free trainings and support via our new national Bloggin’ Mamas Facebook group, centered on monthly themes.
- Allow chapter managers and members to “takeover” our social media platforms throughout the year, so that we may gain new perspectives from different local communities and also strengthen our bonds on a national level.
- Offer informative articles directed at bloggers, at least twice a month.
- Provide additional avenues of monetizing beyond one-time campaigns as a blogger.
- Offer more ways in which members can participate in building and growing Bloggin’ Mamas.
- Explore merchandising/ promotional items (shirts, stickers, cups, banners, etc.) to help build more of a community feel amongst the members; and to legitimize the chapters when coordinating meetups.
Of course, there will always be some more things we can work on, but for now, these are the things we want to tackle. What are your thoughts about our goals? Do they sound like things you’d want to get behind? Is there anything else that you feel would help build the community? Comment below.
I would love to work on some campaigns. I either never seem to qualify or don’t get chosen :(
We’re hoping to offer training to help people qualify for campaigns; not with just our own campaigns. Because our community is not really centered on paid campaigns, we don’t offer as many as networks; which makes the selection process even tougher. That’s why we don’t want our members to just think of us as a network for campaigns. If that were the case, they may be disappointed. But, being involved in local chapters can assist bloggers who are growing to build the relationships needed to get paid for their work.
These are great goals. I love being a part of this community and I’m looking forward to collaborate this year!
Sounds great Elayna! I am sure you’ll be a valuable contributor.
Goals which reflect my priorities! I’d love to help out with the training sessions.
Thanks Lisa! We could definitely use the help.
I love the idea of blogger merch! Let’s do it!
Sweet! We’ve already got some ideas in mind! :)
I think your 2019 goals are relevant to the needs and aspirations of many of your blogging mamas (I’m one of them!) and it’s achievable! I look forward to participating more in future training, events and campaigns. Thank you!
Thanks Christine! We are happy to have you.