Getting started on Instagram is a pretty straight forward process, simply sign up and insert all of your information as well as upload a good profile photo. Once your Instagram profile is setup, you will want to know a few key tips for marketing on Instagram, especially if you are using Instagram as another social media outlet for your brand. Today we will discuss 7 tips for marketing on Instagram as a means to create success for your blog.

7 Tips for Marketing on Instagram

  1. Share Fun and Business – Keep your images relevant to your industry of course, but be sure to share fun and business images as well as videos. Being a lifestyle, food or fashion blogger seems to fair well with the users of Instagram, along with pets. Get creative and share a bit of fun along with business to make your followers grow.
  2. Connect your Facebook Account – Be sure to connect your Facebook account as a means to grow your followers on Instagram. When you connect your Facebook to Instagram you will receive notifications when your Facebook friends create their own Instagram profile, which gives you another outlet to pitch your brand to them. Plus, you can share your posts over to your FB profile or page. Be sure to go to FB and make your images publicly visible. When they are public, other people can share them too!
  3. Embed Instagram Videos on Your Blog– With Instagram’s 15 second video clips, you can start to create content for your blog, which in turn helps gain more exposure across multiple platforms. Start to use some of your Instagram video uploads in your blog content for maximum marketing effort with little time involved.
  4. Know Your Audience – There are many studies about who is on Instagram and what age brackets tend to flock to Instagram. Overall, it appears the audience on Instagram ranges from ages 18-34 with the platform predominantly being females. Keep this data in mind when sharing content on Instagram to reach the masses.
  5. Use Hashtags – You may have noticed that hashtags are something many brands use for tracking, but what you may have missed is that using the Instagram app actually allows you to start to type in a hashtag and it brings up related tags that have been used, with a number of Instagram posts that are out there. Use this information to build your engagement.
  6. Brand Hashtags – Include your business name in the hashtags, so not only are you wanting to use hashtags to engage people in the Instagram community, you will want to use your blog name as a hashtag too as a means to measure engagement.
  7. Use Repost – Making your followers famous will really help to market your brand. Tell your followers to use your branded hashtag, as a means of giving permission to repost. Use an app called Repost to repost relevant content from your followers and be sure to tag them on both the image and post to give them credit. This will encourage excitement from your audience and gain you more credibility as well as exposure.

There are so many ways you can market on Instagram, the key really comes down to knowing your audience, connecting with your community by balancing fun with business posts and simply being an active member on the Instagram platform. When you start to use these 7 tips for marketing on Instagram, you will soon see positive results for your blog!