Project Description

In January 2016, Blog­gin’ Mamas orga­nized and hosted a bilin­gual Twit­ter Party to pro­mote the launch of the Talking Tom Bubble Shooter App. We uti­lized the #TomsBubbles hash­tag. Outfit 7 sponsored an iPad Air, as well as gift vouchers to the Talking Tom store as prizes.
We achieved the following results during the main event:
  • 54,014,657 Time­line Deliveries/Impressions.
  • 1,673,883 Reach.
  • Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
  • 6,237 Tweets.
  • 92.3% of Tweets were @Mentions or RT’s= High Engagement Rate.
  • 489 Tweets with Media (Pictures/ Videos).
  • 226 Con­trib­u­tors.
  • 179  RSVP’s.