Project Description

In July 2016, Blog­gin’ Mamas orga­nized and host­ed a Twit­ter Par­ty to pro­mote the release of the Talk­ing Tom Gold Run app. We uti­lized the #Tom­Gol­dRun hash­tag. O7 spon­sored an iPad Air and sev­er­al gift cer­tifi­cates to the Talk­ing Tom store as prizes.

We achieved the fol­low­ing results dur­ing the main event:

- 107,042,474 Time­line Deliveries/Impressions
— 1,626,343 Reach
— Eight (8) Pre-Chat Blog posts with social
media ampli­fi­ca­tion
— 6,248 Tweets
— 94.97% of Tweets were @ Men­tions or RT’s,
equals a high engage­ment rate
— 92.43% Tweets with Media (pictures/videos)
— 891 Tweets with Media (Pictures/ Videos)
— 174 Con­trib­u­tors
— 165 RSVP’s