Project Description

In June 2016, Blog­gin’ Mamas orga­nized and host­ed a Twit­ter Par­ty to pro­mote the release of the Teenage Mutant Nin­ja Tur­tles: Out of the Shad­ows movie on June 3rd. We uti­lized the #TMNT2 hash­tag. TMNT spon­sored AMEX Gift­cards, along with TMNT fig­ures and toys as prizes. 

We achieved the fol­low­ing results:

● 81,862,697 Time­line Deliveries/Impressions.
● 12,447,252 Reach.
● Nine (9) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
● 8,863 Tweets.
● 91.67% of Tweets were @Mentions or RT’s= High Engage­ment Rate.
● 1,849 Tweets with Media (Pictures/ Videos)
● 473 Click­throughs to the TMNT trail­er or movie-relat­ed pages.
● 1,358 Con­trib­u­tors.
● 241 RSVP’s.