In June 2016, Bloggin’ Mamas organized and hosted a Twitter Party to promote the release of the Teenage Mutant Ninja Turtles: Out of the Shadows movie on June 3rd. We utilized the #TMNT2 hashtag. TMNT sponsored AMEX Giftcards, along with TMNT figures and toys as prizes.
We achieved the following results:
● 81,862,697 Timeline Deliveries/Impressions.
● 12,447,252 Reach.
● Nine (9) Pre-Chat Blogposts with Social Media Amplification.
● 8,863 Tweets.
● 91.67% of Tweets were @Mentions or RT’s= High Engagement Rate.
● 1,849 Tweets with Media (Pictures/ Videos)
● 473 Clickthroughs to the TMNT trailer or movie-related pages.
● 1,358 Contributors.
● 241 RSVP’s.