Project Description

In Sep­tem­ber 2016, Blog­gin’ Mamas orga­nized and host­ed a Twit­ter Par­ty to cel­e­brate the launch of two new The Mood­sters prod­ucts and their Toys R’ Us debut. We uti­lized the #The­Mood­sters hash­tag. The Mood­sters spon­sored some of their prod­ucts and a Toys R’ Us gift card as prizes.

We achieved the fol­low­ing results dur­ing the main event:

- 57,890,742 Time­line Deliveries/Impressions
— 834,155 Reach
— Eight (8) Pre-Chat Blog posts with social
media ampli­fi­ca­tion
— 3,596 Tweets
— 94.3% of Tweets were @ Men­tions or RT’s,
equals a high engage­ment rate
— 622 Tweets with Media (pictures/videos)
— 108 Con­trib­u­tors
— 90 RSVP’s