In June 2015, Bloggin’ Mamas organized and hosted a bilingual Twitter Party to promote the opening of the Terminator Genisys movie. We utilized the #TerminatorGenisys hashtag. Paramount sponsored Terminator promotional items and giftcards as prizes.
We achieved the following results:
33,160,188 Timeline Deliveries/Impressions.
Seven (7) Pre-Chat Blogposts with Social Media Amplification.
88.53% of Tweets were @Mentions or RT’s= High Engagement Rate.
414 Tweets with Media (Pictures/ Videos).