Project Description

In June 2015, Blog­gin’ Mamas orga­nized and host­ed a bilin­gual Twit­ter Par­ty to pro­mote the open­ing of the Ter­mi­na­tor Genisys movie. We uti­lized the #Ter­mi­na­tor­Genisys hash­tag. Para­mount spon­sored Ter­mi­na­tor pro­mo­tion­al items and gift­cards as prizes.

We achieved the fol­low­ing results:

33,160,188 Time­line Deliveries/Impressions.
1,455,493  Reach.
Sev­en (7) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
4,594 Tweets.
88.53% of Tweets were @Mentions or RT’s= High Engage­ment Rate.
414 Tweets with Media (Pictures/ Videos).
552 Con­trib­u­tors.
201 RSVP’s.