In December 2017, Bloggin’ Mamas organized and hosted a Twitter Party to assist the Subway Surfers app in promoting its first digital advent calendar. We utilized the #SubwaySurfers hashtag. Subway Surfers provided Amazon gift cards as prizes.
We achieved the following results during the party:
106,790,860 Timeline Deliveries/Impressions.
Eight (8) Pre-Chat Blogposts with Social Media Amplification.
6,036 Tweets with Subway Surfers Branded hashtag.
91.95% of Tweets were @Mentions or RT’s= High Engagement Rate.
483 Tweets with Media (Pictures/ Videos).
231 Clicks to the RSVP page on blogginmamas.com.
147 Clicks to the Advent Calendar.
120 Clicks to the Subway Surfers characters page.
72 Clicks to the Subway Surfers World Tour page.
14 Clicks to the Subway Surfers App Store page.
16 Clicks to the Subway Surfers App on Google Play.
18 Clicks to the Subway Surfers App on Amazon.
77 Clicks to the Subway Surfers App on Windows.
41 Clicks to the Subway Surfers-branded Prize Claim form.
Inclusion in Enza’s Bargains Email Newsletter.
Twitter Cover, FB Page Cover, and FB Group Cover Subway Surfers-Branded Presence on Over 30 Profiles.