Project Description

In Feb­ru­ary 2015, Blog­gin’ Mamas orga­nized and host­ed a bilin­gual Twit­ter Par­ty to pro­mote the open­ing of The Sponge­Bob Movie: Sponge Out of Water. We uti­lized the #Sponge­Bob­Movie hash­tag. In addi­tion to Paramount/ Nick­elodeon Stu­dios, Fish­er Price and MegaBloks spon­sored sev­er­al prizes to give away dur­ing the par­ty.


We pro­duced eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion. The Twit­ter Par­ty itself pro­duced:


  • 36,032,074 Time­line Deliveries/Impressions
  • 3,012,654  Reach
  • 7,652 Tweets
  • 996 Tweets with Media (Pictures/ Videos)
  • 514 Con­trib­u­tors
  • 226 RSVP’s


In addi­tion to the above, “P2 Gary” Trend­ed in the US. P2 Gary was the cor­rect answer to Prize Ques­tion 2 dur­ing the par­ty. For blog­gers, #Sponge­Bob­Movie trend­ed 4th, and remained 5th even at 11pm EST, an hour after the par­ty end­ed.