In September 2015, Bloggin’ Mamas organized and hosted a bilingual Twitter Party to promote the Care Bears #ShareYourCare Day national holiday. We utilized the #ShareYourCare hashtag. Care Bears sponsored Care Bears promotional items as prizes.
We achieved the following results:
- 29,847,873 Timeline Deliveries/Impressions.
- 1,647,608 Reach.
- Eight (8) Pre-Chat Blogposts with Social Media Amplification.
- 4,640 Tweets.
- 82% of Tweets were @Mentions or RT’s= High Engagement Rate.
- 996 Tweets with Media (Pictures/ Videos).
- 268 Contributors.
- 223 RSVP’s.
In addition to the above, the #ShareYourCare hashtag trended #3 in the US, and trended again in the US at #10 at the end of the party. We were also responsible for about ⅔ of the total tweets and impressions for this hashtag over the 5 day period preceding and including the party.