Project Description

In April 2016, Blog­gin’ Mamas orga­nized and host­ed a Twit­ter Par­ty to pro­mote the open­ing of the Ratch­et & Clank movie on April 29th. We uti­lized the #Ratch­etand­Clank hash­tag. Ratch­et & Clank spon­sored AMEX Gift­cards and Ratch­et & Clank videogames were pro­vid­ed as prizes. 

We achieved the fol­low­ing results:

● 57,120,069 Time­line Deliveries/Impressions.
● 2,088,112 Reach.
● Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
● 5,347 Tweets.
● 94.04% of Tweets were @Mentions or RT’s= High Engage­ment Rate.
● 772 Tweets with Media (Pictures/ Videos)
● 1520 Click­throughs to the Ratch­et & Clank Movie web­site and/or movie trail­er
● 286 Con­trib­u­tors.
● 167 RSVP’s.