In November 2017, Bloggin’ Mamas coordinated a social good post campaign, along with event recruitment for Lionsgate. They sought to collect shoe donations to be presented to the FOOTLOOSE Mission during a live event in LA. They were also promoting the launch of Leap! on BluRay & DVD. The social good posts were shared prior to the event to assist in collecting shoe donations. And local bloggers attended the live event to further document both the social good aspect of the event, as well as the promotion of the movie release.
We achieved the following results for the client during the campaign:
Forty (40) Blog posts with Social Media Amplification.
One (1) Radio Spot on local LA radio.
Social Posts (Self-Reported Prior to Live Event):
28 FB Posts
5 Instagram Posts
8 Pinterest Pins
6 Google + Posts
#LeapForFootloose hashtag results since we began tracking & using the hashtag:
6,286,271 Timeline Deliveries/Impressions.
87.38% of Tweets were @Mentions or RT’s= High Engagement Rate.
25 Tweets with Media (Pictures/ Videos).
226,711 Timeline Deliveries/Impressions.