Project Description

In Novem­ber 2016, Blog­gin’ Mamas orga­nized and host­ed a Twit­ter Par­ty to cel­e­brate the launch of Find­ing Dory on Blu-ray and Dig­i­tal HD. We uti­lized the #Find­ing­Do­ryBD hash­tag, to dis­cern which tweets could be attrib­uted to our out­reach efforts. Dis­ney pro­vid­ed gift cards and pro­mo­tion­al items as prizes.

We achieved the fol­low­ing results dur­ing the main event:

- 71,168,568   Time­line Deliveries/Impressions
— 1,329,497  Reach
— Eight (8) Pre-Chat Blog posts with social
media ampli­fi­ca­tion
— 6,641 Tweets
— 94.97% of Tweets were @ Men­tions or RT’s,
equals a high engage­ment rate
— 975 Tweets with Media (pictures/videos)
— 197 Con­trib­u­tors
— 203 RSVP’s