Project Description

In Sep­tem­ber 2014, Blog­gin’ Mamas col­lab­o­rat­ed with Fox,
and its oth­er part­ners, on a World­wide Video Watch Twit­ter
Par­ty with The Fault In Our Stars author John Green to
pro­mote the DVD release of the movie. We uti­lized the
#TFIOSPar­ty hash­tag.

We pro­duced sev­en Pre-Chat Blog­posts with Social Media
Ampli­fi­ca­tions, as well as par­tic­i­pat­ed live dur­ing the event.

Dur­ing the Pro­mo Peri­od:

9/16/2014 10:29 pm — 9/20/2014 7:01 pm, the fol­low­ing results
were received for the whole cam­paign, includ­ing oth­er part­ners:

. 53,011 tweets.
. 443,978,905 timeline deliveries.
. 17,772 contributors.
. 24,127,346 reach.


The Twit­ter Par­ty itself pro­duced more than
407 Mil­lion unique impres­sions for the #TFIOSPar­ty hash­tag
in two hours. To bet­ter gauge our impact, Blog­gin’ Mamas
active­ly par­tic­i­pat­ed in the first hour of the Twit­ter Par­ty and
dropped off for the sec­ond hour.


For 9/20/14 between 6p and 7p EST, there were

254 Million Impressions with Bloggin’ Mamas.

For 9/20/14 between 7p and 8p EST, there were

153 Million Impressions without Bloggin’ Mamas.

This indi­cates that we had an approx­i­mate impact of
101 Mil­lion Impres­sions dur­ing the par­ty.