Project Description

In Decem­ber 2015, Blog­gin’ Mamas orga­nized and host­ed a bilin­gual Twit­ter Par­ty to pro­mote Fan­nie May choco­lates & bas­kets as hol­i­day gifts. We uti­lized the #Fan­nieMay4Hol­i­days hash­tag. Great Foods spon­sored Fan­nie May gift bas­kets as prizes. 
We achieved the fol­low­ing results dur­ing the main event:
  • 47,053,190 Time­line Deliveries/Impressions.
  • 4,375,565 Reach.
  • Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
  • 5,120 Tweets.
  • 91.13% of Tweets were @Mentions or RT’s= High Engage­ment Rate.
  • 877 Tweets with Media (Pictures/ Videos).
  • 452 Con­trib­u­tors.
  • 239  RSVP’s.