In December 2018, Bloggin’ Mamas organized and hosted a Twitter Party to build brand awareness of EyeBuyDirect’s new holiday collection. We utilized the #ItsHowYouFrameIt hashtag. EyeBuyDirect provided gift codes as prizes. This party was the second part of a three-campaign package.
We achieved the following results during the party (note: tweets, impressions, and reach prior to party are not included):
57,482,043 Timeline Deliveries/Impressions during the afternoon of the party.
Eight (8) Pre-Chat Blog posts with Social Media Amplification.
1,834 Tweets with EBD Branded hashtag.
89.15% of Tweets were @Mentions or RT’s= High Engagement Rate.
131 Tweets with Media (Pictures/ Videos)
11 Clicks to the main page of EyeBuyDirect.com
36 Clicks to the Eyeglasses page on EyeBuyDirect.com
10 Clicks to the Online Prescription Eyeglass Buying Guide page on EyeBuyDirect.com (Last Report was 29 + 10= 39)
101 Clicks to the blogpost on BlogginMamas.com
27 Clicks to the EBD-branded Prize Claim form
61 Clicks to the EBD Holiday Collection on EyeBuyDirect.com