Project Description

In April 2016, Blog­gin’ Mamas orga­nized and host­ed a Twit­ter Par­ty to pro­mote the launch of Curi­ous George on Hulu. We uti­lized the #Curi­ous­Ge­or­geon­Hu­lu hash­tag. Hulu pro­vid­ed an Apple Tv 4, a Roku 4, Hulu sub­scrip­tions and Curi­ous George plush­es as prizes. 

We achieved the fol­low­ing results:

● 67,297,611 Time­line Deliveries/Impressions.
● 1,720,527 Reach.
● Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
● 5,797 Tweets.
● 92.09% of Tweets were @Mentions or RT’s= High Engage­ment Rate.
● 1,127 Tweets with Media (Pictures/ Videos)
● 208 Click­throughs to the Hulu web­site
● 256 Con­trib­u­tors.
● 174 RSVP’s.