Project Description

In Sep­tem­ber 2016, Blog­gin’ Mamas orga­nized and host­ed a Twit­ter Par­ty to cel­e­brate the launch of the Care-a-Lot Chal­lenge, and the con­tin­u­a­tion on Share Your Care Day. We uti­lized the #Care­ALotChal­lenge hash­tag. The Care Bears, along with some of their own spon­sors pro­vid­ed brand­ed prod­ucts and gift cards.

We achieved the fol­low­ing results dur­ing the main event:

- 68,702,466   Time­line Deliveries/Impressions
— 1,219,908Reach
— Eight (8) Pre-Chat Blog posts with social
media ampli­fi­ca­tion
— 10,370 Tweets
— 93.87% of Tweets were @ Men­tions or RT’s,
equals a high engage­ment rate
— 2,967 Tweets with Media (pictures/videos)
— 247 Con­trib­u­tors
— 251 RSVP’s