Project Description

In Octo­ber 2016, Blog­gin’ Mamas orga­nized and host­ed a Twit­ter Par­ty to cel­e­brate the launch of two new Boo­gie Board prod­ucts and an app. We uti­lized the #Boo­gieBoard hash­tag. Boo­gie Board pro­vid­ed their prod­ucts and Ama­zon Gift Cards as prizes.

We achieved the fol­low­ing results dur­ing the main event:

- 69,364,340 Time­line Deliveries/Impressions
— 772,135  Reach
— Eight (8) Pre-Chat Blog posts with social
media ampli­fi­ca­tion
— 7,156 Tweets
— 95.71% of Tweets were @ Men­tions or RT’s,
equals a high engage­ment rate
— 1,063 Tweets with Media (pictures/videos)
— 137 Con­trib­u­tors
— 147 RSVP’s