In October 2015, Bloggin’ Mamas organized and hosted a bilingual Twitter Party to promote the release of Aladdin on DVD and BluRay- Diamond Edition. We utilized the #AladdinDiamond hashtag. Disney sponsored Aladdin digital download codes and giftcards as prizes.
We achieved the following results:
- 44,192,942 Timeline Deliveries/Impressions.
- 2,686,345 Reach.
- Eight (8) Pre-Chat Blogposts with Social Media Amplification.
- 5,037 Tweets.
- 90.05% of Tweets were @Mentions or RT’s= High Engagement Rate.
- 516 Tweets with Media (Pictures/ Videos).
- 569 Contributors.
- 229 RSVP’s.