Project Description

 

In Octo­ber 2015, Blog­gin’ Mamas orga­nized and host­ed a bilin­gual Twit­ter Par­ty to pro­mote the release of Aladdin on DVD and Blu­Ray- Dia­mond Edi­tion. We uti­lized the #Aladdin­Di­a­mond hash­tag. Dis­ney spon­sored Aladdin dig­i­tal down­load codes and gift­cards as prizes.

 

We achieved the fol­low­ing results:

 

  • 44,192,942 Time­line Deliveries/Impressions.
  • 2,686,345  Reach.
  • Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
  • 5,037 Tweets.
  • 90.05% of Tweets were @Mentions or RT’s= High Engage­ment Rate.
  • 516 Tweets with Media (Pictures/ Videos).
  • 569 Con­trib­u­tors.
  • 229 RSVP’s.