Project Description


In October 2015, Blog­gin’ Mamas orga­nized and hosted a bilin­gual Twit­ter Party to pro­mote the release of Aladdin on DVD and BluRay- Diamond Edition. We uti­lized the #AladdinDiamond hash­tag. Disney sponsored Aladdin digital download codes and giftcards as prizes.


We achieved the following results:


  • 44,192,942 Time­line Deliveries/Impressions.
  • 2,686,345  Reach.
  • Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
  • 5,037 Tweets.
  • 90.05% of Tweets were @Mentions or RT’s= High Engagement Rate.
  • 516 Tweets with Media (Pictures/ Videos).
  • 569 Con­trib­u­tors.
  • 229 RSVP’s.