Project Description

In Novem­ber 2015, Blog­gin’ Mamas orga­nized and host­ed a bilin­gual Twit­ter Par­ty to pro­mote the Care Bears & Cousins Launch on Net­flix. We uti­lized the #CBcousins hash­tag. Care Bears spon­sored Care Bears pro­mo­tion­al items & Net­flix gift­cards as prizes. 
 
We achieved the fol­low­ing results:
  • 46,837,224 Time­line Deliveries/Impressions.
  • 1,213,275 Reach.
  • Eight (8) Pre-Chat Blog­posts with Social Media Ampli­fi­ca­tion.
  • 6,676 Tweets.
  • 89.92% of Tweets were @Mentions or RT’s= High Engage­ment Rate.
  • 967 Tweets with Media (Pictures/ Videos).
  • 219 Con­trib­u­tors.
  • 206 RSVP’s.