Client: Leap! Movie/ Lionsgate Home Entertainment to benefit The Footloose Mission
Things to Know:
The Leap! Movie is hosting a live event on November 16 in LA to present The Footloose Mission with new & gently used dance shoes. They would like our help with collecting these shoe donations beforehand, by posting information about this cause and providing an address for readers to ship donations to. As a thank you for sharing about the cause, 15-20 bloggers in the LA area, along with their families, will be invited to attend this live event (see below regarding more event specifics).
Additionally, for bloggers who are not in the LA area, but who would like to help support the cause; Lionsgate will provide thank you gift bags containing items such as a Blu-ray copy of the Leap! Movie, tutus, ballet slippers, & other themed goodies. This social good posting opp will be open to an additional 25 bloggers. [This national social good post opp has been filled. We are only seeking LA bloggers for the live event at this time.]
Messaging & content will be provided for bloggers use.
Who: In celebration of Leap! on Blu-ray and DVD November 21, Lionsgate Home Entertainment has partnered with The Footloose Mission to gather donations of new and gently used dance shoes to help aspiring dancers in need.
What: Donations will be taken throughout the month of November leading up to the release of Leap!. To celebrate, Lionsgate will present the shoes to The Footloose Foundation alongside hosting an intimate evening for parents and their children to participate in various themed activities, receive a ballet lesson from a professional instructor, and enjoy a night full of music and dancing.
When: November 16 from 6-8pm
Where: Mimoda Studio, 5774 W Pico Blvd, Los Angeles, CA 90019
About Leap!: Celebrate the holiday season with the inspirational and uplifting family film Leap!, arriving on Digital HD November 7 and Blu-ray™ (plus DVD and Digital HD), DVD and On Demand November 21 from Lionsgate. Featuring all-star voice talent led by Elle Fanning (Maleficent), alongside Nat Wolff (The Fault in Our Stars) and Maddie Ziegler (The Book of Henry), with Mel Brooks (Spaceballs), featuring Carly Rae Jepsen (singer-songwriter of the hit song “Call Me Maybe”) and Kate McKinnon (“Saturday Night Live”), Leap! is a colorful and imaginative story about an orphan girl who is determined to follow her dream of becoming a ballerina. Filled with irresistible original music, Leap! features the hit track “Cut to the Feeling.”
About Footloose Mission –
What is Footloose? A non-profit organization that collects new & gently used dance shoes of all kinds for aspiring dancers in need. Making dreams come true one step at a time.
To ensure correct dance technique, dancers need to wear properly fitted dance shoes. The average cost of a good pair of dance shoes ranges from $40-$100 a pair. From ages 6 to 10, children’s feet grow every two to three months. Teenager’s feet grow every three to four months. By the age of 16, the foot size changes every year. As a result, it is very expensive to afford properly sized shoes. Despite their desires, less fortunate children who want to dance may not be able to afford shoes.
FOOTLOOSE was founded by Becca Duberman, a dancer and philanthropist, in 2010. Becca’s passion for dance and her compassion for children led to the creation of FOOTLOOSE. Like its movie namesake, FOOTLOOSE, the story of overcoming restrictions to dance, connects donors to needy recipients.
Post Timeframe: 11/1/17–11/6/17
- Write a minimum of one (1) blog post regarding the aforementioned event & cause. Post should have mailing address for dance shoe donations, along with other key points (provided by client). Posts must be scheduled to go live by 11/6/17 to ensure time for donations to be sent to client for the event. If posts go up after this point, we can not guarantee there will be a gift bag available. If donations are received after the live event, they will still be submitted to the Footloose Mission.
- Amplify their blog post via social media to help spread the message and to try and receive more dance shoe donations.
- For live event attendees, social shares during the event would be greatly appreciated.
- Disclose that they are receiving promotional items and/or experiences as per FTC guidelines.
- Report to Heather Lopez Enterprises LLC, their urls/ links to blog post (& social media shares) by November 7th, 2017.
Thank you gift: Bloggers who share the messaging will receive a gift bag + Event Invite for their family. Transportation is not provided.